At Brandripe, we understand that in today’s fast-paced digital landscape, staying ahead requires brands to leverage AI technology in their daily operations. We aren’t just a graphic design service provider; we offer comprehensive solutions and tools that empower businesses to achieve their marketing goals efficiently and effectively.
One of our standout innovations is LENA, an AI-powered tool that revolutionises the creative brief process.
We’ve spoken about her before, but here’s a refresher: LENA simplifies and expedites the creative workflow by using sophisticated machine learning algorithms. This advanced technology helps marketing teams streamline the creative conception process, generating high-quality, ready-to-go creative briefs tailored to your business and unique audiences.
With LENA, the time-consuming and often complex task of creating detailed creative briefs is transformed into a quick and seamless process.
It analyses your brand’s specific needs, audience preferences, and market trends to produce briefs that are not only relevant but also highly effective in driving marketing success.
This allows your team to focus more on strategy and execution, rather than getting bogged down in the initial stages of the creative process.
Our commitment to integrating cutting-edge technology like LENA into our services ensures that our clients stay competitive and agile in a constantly evolving market.
We believe that by harnessing the power of AI, brands can unlock new levels of creativity and productivity, leading to more impactful marketing campaigns and better overall business performance.
Let’s talk about this in further detail!
LENA can help expedite your design process. Image: Brandripe
Here’s how LENA can empower Malaysian brands:
If we know the Malaysian market well, it’s the fact that it is a highly dynamic and competitive scene with ad spend in 2024 forecasted to hit US$1,819.00m. That means brand teams need to move fast – and move well.
Malaysian brands can utilise LENA to easily generate creative briefs for various marketing campaigns. For example, a marketing team at a retail company can use LENA to create detailed and targeted creative briefs for their upcoming campaigns.
All you need to do is provide the necessary information and brand guidelines, and LENA generates tailored briefs that meet the specific needs of the campaign. The team can then further customise these briefs and even generate caption copies for various marketing materials, ensuring consistency and quality across all outputs.
For a market as diverse as Malaysia, there are plenty of ways you can ensure your brand stands out, one of which is to have the perfect copywriting alongside your key visuals. LENA can assist in creating a compelling and attractive copy in English language, all of which are highly unique to the local Malaysian scene.
Inputting specific brand guidelines and preferences allows the AI tool to generate multiple copy options, enabling you to choose the best one without spending excessive time and resources on traditional copywriting methods.
LENA is highly sophisticated and is able to tailor output that is localised to not just the Malaysian audience, but also specific industries, unique campaign objectives and design styles that best resonate with the local audience.
As a multi-racial country, there is a need for brands to be able to localise cultural values, celebrations and sensitivities – and leveraging LENA can speed up the creative process of analysing all cultural aspects and build a unique brief quickly.
Using LENA is super easy and quick for our users. Here’s a short walkthrough:
**Step 1:** Create a new request and choose the ‘AI Assisted Brief’ option. Then select the types of collateral you need for your brief.
**Step 2:** Next, select your pre-defined brand profile. If you haven’t created one yet, now is the perfect time to do so! You can conveniently reuse the brand profile for future projects.
**Step 3:** Choose your preferred design style, specify your industry, and select the campaign objective, campaign name, and target market. Once you’ve filled in these details, simply click ‘Generate Brief’.
Once the brief is generated, you will be able to edit it until you’re satisfied!
Here’s a snippet of it in action!
It’s as simple as that, and you’ll find that it truly does cut the time and workload in half, so you can get back to focusing on other important aspects of your brand or business!
Embedding AI into your daily marketing operations can be daunting, especially with how sophisticated and complex some AI tools are. The good news is that, if you partner with Brandripe, you still get the full suite and not just a standalone tool.
We are known for our unbeatable best-in-market perks:
1. Fuss-free subscription model, no contracts!
We know how important it is to be agile, and we don’t want to let things like iron-clad contracts get in the way. Choose the subscription pack that best suits your needs, with options to scale as you go.
2. Dedicated graphics design expert at your service
Just because LENA’s highly intelligent, it doesn’t mean we’d let you go about it without a dedicated touchpoint to support you! At the end of the day, we believe that a personal touch makes all the difference, you will have a dedicated expert guiding you and working with you on your creative needs.
3. One-stop centre for all your creative needs
With LENA, you can quicken the creative conception process and have your vision come conceptualised. The best part about it all is that our team can bring your creative brief to life through our graphics design services. So you get a full creative suite in one place instead of having to engage different providers for your end-to-end needs.
Get in on the action – streamline and boost your marketing activation with LENA. Simply schedule a 15-minute Demo call with our team, or drop us a note to connect!
