5 must-have Canva templates for lead-generating social media posts

Image: Canva

Speak to a social media specialist today and they will tell you that to stand out in the social media space, you need a high volume of content. Canva’s timely entry into the market is a sign of just that! With its user-friendly interface and vast library of templates, Canva empowers anyone to create professional-looking social media content, even without design experience.

This is a major advantage for Australian businesses of all sizes. But with so many options, where do you begin?

Here are 5-must have Canva templates (in our opinion here at Brandripe) to craft eye-catching social media posts that will help you gain leads.

Modern Orange: For social media tips carousel Instagram post

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Suitable age group: Under 30 years old

Suitable industry or interests:

• Entrepreneurs and small business owners: They'll appreciate tips for standing out on social media with limited resources.
• Social media enthusiasts: People who actively use various social media platforms and want to improve their content creation skills.
• Creatives and visual learners: Those who respond well to visually appealing content and are drawn to the idea of using bold colours.

If attention is what you’re after, this social media template is the way to go. This template utilises big fonts and contrasting colours to provide focus to the message, ideal for the Australian business to communicate effectively and to position themselves as a subject matter expert when they share key insights that is not available to your everyday layman.

More than that, this template provides clarity to the audience who might be viewing the content on-the-go or with all kinds of devices. This design provides versatility while maintaining the key message.

The colour selection provides some flexibility for the brand to explore a playful side yet layered with a sleek and bold font to excude professionalism. This focus on typography aligns with iconic brands like Fenty Beauty and Lego, whose bold typographic choices have become synonymous with their youthful energy and vibrant approach. 

By embracing this template and its emphasis on strong typography, Australian businesses can project their own youthful spirit and effectively connect with their target audience on social media.

Brown and white mockup: For Instagram posts

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Suitable age group: Under 60 years old

Suitable industry or interests:

• Retail brands: While the focus on text might seem counterintuitive for retail brands, this template could be useful for highlighting special offers or showcasing new product lines.

This social media template exemplifies minimalism, letting the product shine with exceptional clarity against a clean backdrop. The carefully chosen model adds an aspirational element, subtly influencing viewers and sparking their interest.

This focus ensures the message is clear and cuts through the social media clutter, while the minimalist aesthetic itself conveys sophistication and allows for surprising versatility across various product categories.

Modern slate blue: For animated business social media posts

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Suitable age group: Under 60 years old

Suitable industry or interests:

• Business and professional development: Individuals seeking to stay informed about industry trends and learn new skills.
• Problem-solving and efficiency: Those looking for solutions to common challenges or ways to improve their work processes.
• Entertainment and education: People who enjoy learning new things in a visually engaging way.

Australian businesses can leverage the power of animation on social media to boost engagement with eye-catching content, explain complex ideas clearly, and craft memorable stories that resonate with their audience.

The key? Maintain a corporate look through clean animation styles, ensuring the content aligns with your brand identity while still reaping the benefits of animation's versatility across platforms.

White minimal: For animated skincare social media posts

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Suitable age group: Under 40 years old

Suitable industry or interests:

• Natural and organic skincare: Highlighting the natural ingredients with a clean background reinforces the brand's commitment to simplicity and purity.
• Luxury skincare: The minimalist aesthetic complements the high-end image of luxury brands and allows the packaging design to shine.
• Medical-grade skincare: The clean lines and focus on communication can effectively showcase the science-backed formulas and benefits of these products.
• Clean beauty brands: Minimalism aligns perfectly with the clean beauty movement's focus on transparency and essential ingredients.

The minimalist social media template transcends specific product lines and brand aesthetics within the skincare industry, making it a powerful tool for a wide range of businesses. This approach shines a spotlight directly on the product itself, allowing brands to showcase anything from luxurious, high-end serums to natural, organic cleansers with equal impact. 

The clean, uncluttered background becomes a blank canvas, allowing key ingredients and their benefits to take centre stage. This is especially crucial for brands that emphasise natural or science-backed formulas, where highlighting these elements can build trust and credibility with potential customers. 

Minimalism doesn't stop at highlighting the product's functionality; it also puts the spotlight on its design and texture.  With a minimalist backdrop, unique packaging designs and high-quality textures can truly stand out, creating a visually appealing social media post that entices viewers. 

Beyond its functionality, a minimalist aesthetic conveys a sense of sophistication and refinement, which aligns perfectly with the overall perception of skincare as a self-care and beauty ritual.

This association with luxury and self-care can elevate a brand's image and resonate with a target audience seeking to elevate their own beauty routine. 

Finally, the versatility of the minimalist template shouldn't be overlooked.  This approach can be easily adapted for various social media platforms, allowing brands to reach a wider audience with a consistent message across different channels. 

In essence, the minimalist social media template offers a powerful and multifaceted approach for any skincare brand to showcase its products, build trust with its target audience, and establish itself within the competitive skincare landscape.

Modern, bold black and red: For more animated social media posts

Suitable age group: Under 40 years old

Suitable industry or interests:

• Creative industries: Design agencies, marketing firms, fashion brands, tech startups, and other businesses that value a unique and visually appealing brand identity.
• Lifestyle brands: Companies selling personal care products, travel experiences, entertainment options, or anything that caters to a youthful and trendy audience.
• Educational institutions: Modern universities, colleges, or online learning platforms can leverage this template to showcase their innovative approach and attract younger generations.
• Socially conscious businesses: Companies with a strong focus on social responsibility or environmental impact can use the bold and illustrative style to communicate their message in a relatable way.

Australian businesses looking to cut through the noise on social media and engage a younger audience should seriously consider the dynamic duo of modern illustrations paired with animation.

This approach offers several key advantages: Firstly, the eye-catching nature of illustrations grabs attention in a crowded feed, stopping the scroll and piquing viewers' curiosity.

Secondly, animation breathes life into these illustrations, transforming static images into engaging narratives that effectively explain complex concepts or tell a brand story in a memorable way.

This resonates particularly well with younger demographics who appreciate visually stimulating content. 

Furthermore, the versatility of this approach allows businesses to showcase their brand personality. Modern illustrations can be tailored to reflect a playful, sophisticated, or any other desired brand aesthetic, while animation adds a layer of dynamism that aligns with the fast-paced nature of social media.

Finally, the format is platform-agnostic, thriving on visually-driven platforms like Instagram and TikTok, while still performing well on text-heavy platforms like Twitter when combined with concise messaging.

In short, modern illustrations and animation offer Australian businesses a powerful tool to stand out, connect with their target audience, and establish a unique and memorable brand presence on social media.

There is just one hiccup...

Templates are a double-edged sword. While they offer a user-friendly and visually appealing starting point, overuse or a lack of customisation can lead to:

• Generic content: Templates can become a crutch, leading to content that feels repetitive and fails to stand out in a crowded social media landscape.
• Loss of brand identity: A heavy reliance on templates can make it difficult for a brand's unique voice and personality to shine through.
• Inflexibility: Templates might not always perfectly suit the specific message a business wants to convey, leading to a mismatch between content and purpose.

Are the above things that you are looking to avoid? Are you looking to create a strong brand presence that will knock the socks off your competition in the land down under?

Look no further than Brandripe!

We're not just another provider of cookie-cutter templates. We're a team of passionate designers dedicated to crafting unique and show-stopping social media content that will leave your competitors speechless (and maybe a little jealous).

Here's what sets Brandripe apart:

• Unleash your brand identity: We don't believe in a one-size-fits-all approach. Our designers work closely with you to understand your brand's voice, personality, and target audience. This ensures that every piece of content we create is a perfect reflection of your unique essence.
• Content that captivates: We ditch the generic and embrace the extraordinary. From eye-catching visuals to compelling narratives, our content is designed to grab attention, stop the scroll, and leave a lasting impression.
• Effortless social media creation: Say goodbye to the stress of creating content day in and day out. Our comprehensive monthly subscription plans take the burden off your shoulders, allowing you to focus on what you do best – running your business.
• One price, endless possibilities: With Brandripe, you won't get nickel-and-dimed for every single post. Our flexible monthly plans offer a predictable and cost-effective way to achieve your social media goals.

Ready to take your social media presence to the next level?

Sign up for our free 15-minute Demo Call today! In just a quick chat, we'll show you how Brandripe can transform your social media and help you dominate the Aussie market.