In the relentless pursuit of growth and excellence, every visionary entrepreneur understands the importance of strategic optimisation. As Australia’s business landscape continuously evolves, leaving no room for compromises, it's imperative to constantly refine your approach and leverage every opportunity to gain a competitive edge.
This includes re-evaluating how you manage your design needs – a critical aspect of brand identity and customer engagement. If you're questioning whether your current design resources are truly maximising your brand's potential, you're not alone.
Outsourcing is a trending practice among Australian businesses; Deloitte Australia revealed in 2023 that 80% of Australian businesses mostly outsource and mostly use offshore resources.
Globally, countless organisations, including over 500 businesses in our portfolio, have discovered the transformative power of outsourcing their graphic design needs. This strategic decision has enabled them to tap into a world of expertise and creativity, propelling their businesses forward with a fresh perspective and unmatched efficiency.
Outsourcing graphic design isn't just about delegating tasks; it's about partnering with a team of skilled professionals who can elevate your brand's visual identity and seamlessly integrate with your existing workflow.
It's about harnessing a global pool of talent, handpicked for their expertise and adaptability, to deliver designs that resonate with your target audience and amplify your brand's message.
The state of outsourcing in Australia
The growth for outsourcing in Australia is driven by several factors, including;
More and more businesses, especially those in Australia, are outsourcing talent. Image: Freepik
The difference between hiring in-house vs outsourcing
One of the biggest business myths when it comes to outsourcing is that it's a solution for those that can’t afford to hire in-house but that couldn’t be further from the truth.
In the next section, we will present a comprehensive point of view for you to decide if hiring in-house or outsourcing is what's best for your business goals.
Considerations for hiring in-house
Hiring an in-house design team means having a group of designers employed by your company to handle your design needs. They are a part of your company’s staff and will be working exclusively for your company’s brand, marketing and visual communication needs.
An in-house design team is typically made up of the following roles:
The role of a creative director is to oversee the entire design team and ensure that all design projects align with the company’s brand identity and strategic goals. For details about the day-to-day of a creative director and the value they bring to your organisation, you can read our full article on it here.
Average salary in Australia: $12,416 (monthly) or $148,991 (annually)
A senior designer is entrusted with design projects that have higher complexities and take ownership of major design initiatives. They are also tasted to work with junior designers to provide feedback and guidance on their work.
Average salary in Australia: $9,471 (monthly) or $113,650 (annually)
Generally tasked with simple design jobs such as image sourcing, creating mockups, etc. They are meant to also offer a fresh perspective as they assist senior designers to produce high-quality designs.
Average salary in Australia: $5,625 (monthly) or $67,500 (annually)
They are considered the project managers of the design team to set production timelines and ensure that the final output of the print or digital designs meet technical specifications. A production designers role is also to collaborate with printers, web developers and other production specialists to ensure seamless execution of design projects.
Average salary in Australia: $6,985 (monthly) or $83,814 (annually)
There are several other roles that are crucial for an elite in-house design team such as UX/UI designer, NFT designer, motion graphic designer, illustrator and more.
It is also important to consider the additional costs involved when it comes to in-house hiring such as recruitment fees, claims, salary benefits, advertising costs, office space, software & hardware… the list quite literally goes on!
The benefits of hiring in-house
This section will cover the pros and cons of hiring in-house. Image: Unsplash
There are a few advantages for your company should you decide to hire in-house. These include:
The downsides of hiring in-house
As attractive as it may be to have your very own design team, there are a few disadvantages that come with working with an in-house design team. These include:
The benefits of outsourcing
Brandripe is a good example of how outsourcing can really help your business thrive. Image: e27
Given that 80% of Australian businesses are outsourcing, it is worth exploring the values that outsourcing brings to them. In this section, we outline the benefits of outsourcing to give you some insight into why this is a growing trend among Australian businesses.
The downsides of outsourcing
Despite the numerous benefits of outsourcing design services, choosing an unsuitable outsourcing partner can lead to potential downsides that may negatively impact your business. Here are some examples:
That being said, if you decide to work with Brandripe as your outsourced design partner, we can assure you that you won’t be surprised by any hidden costs.
This is because our subscription model was designed based on our experiences working with hundreds of businesses and identifying their pain points. We take pride in being the solution for the design needs of over 500 businesses.
Brandripe also offers a flexible subscription that you can pause at any time so that once your design team has been established for one brand, you can use us for another brand.
This way, your in-house design team can get autonomy over brands we helped along the way and we can work with you to build another brand. Maintaining this cycle will be greatly beneficial for your business in many ways!
If you are ready to take your Australian business to the global market, we are the partners for you. Schedule a Demo Call today and let us show you what we’ve got!