It might be a little biased for an on-demand graphic design platform to pitch the importance of motion graphics but that doesn’t mean it isn’t a fact. Supporting this fact is Twitter (now known as X), which reports that Tweets with a GIF have 55% more engagement in comparison to not having them.
Insivia further proves the importance of motion graphics with its report which states that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text. The statistics prove that motion graphics are an essential part of marketing today to capture and retain attention for a successful campaign.
In this article, we will go into the details of defining, designing and determining the best motion graphics for your campaigns.
A deep dive into motion graphics
Let’s discover more about motion graphics. Image: Pinterest
But before we get ahead of ourselves, let’s define motion graphics. Essentially, they are graphic design elements that create the illusion of being in motion. You can use them on your websites, social media posts, apps and more.
The appeal of the usage of motion graphics in marketing comes from the interactivity of the design.
With so much content out there, motion graphics help brands stand out from the crowd. There are a few ways motion graphics are being used by marketing experts today, namely:
What are the pros and cons of using motion graphics?
Motion graphics are the best moneymakers these days. Image: Pinterest
Just like any tool, there are pros and cons to consider. It’s important to consider these carefully to get the full picture and prepare accordingly.
Just like anything, motion graphics does have its cons. Image: Pinterest
On finding inspiration
Do you feel ready to take on motion graphics? Well, as part of any good design journey, it’s important to find the right inspiration. To help you on your journey, our team of creators from all over the world share their go-to platforms for inspiration.
An example of motion graphics on Behance. Source: Behance
Behance is a social media platform with over 24,000,000 users that uses the platform to discover and showcase creative work. Other than motion graphics, designers can explore illustration, fashion, photography, advertising, fine art and much more.
An example of motion graphics from Dribble. Source: Dribble
Another notable social networking platform for graphic designers and creatives is Dribbble. The founders of Dribbble, Dan Cederholm and Rich Thronett wanted Dribbble to be a place where designers could “dribbble” their work, just like basketball players dribble a ball. There are over 31 million shots (designs) on Dribbble and counting. With a focus on community, Dribbble is the platform to get feedback from other designers, share their work and find job opportunities.
On using templates
There is one way to fast-track your process of learning motion designs. You can start by using templates to get the hang of the mechanics and basics of motion graphics. There are several platforms that offer templates for graphic designs such as:
Australian-based multinational graphic design platform Canva offers free-to-use design tools. Canva has over 250,000 free templates and over 1 million premium templates which include social media posts, presentations, letters, infographics, motion graphics and more. Here are some templates to help you get started;
Canva is a great design tool to learn the basics of motion graphics, but it's not suitable for professional use. It's more like a training ground for developing your skills before moving on to more powerful software.
With millions of royalty-free stock photos, vectors, videos, and audio files, it’s no wonder Adobe Stock is a popular choice among designers, filmmakers and other creative professionals. Unlike Canva, you’ll need to download the template to be used on professional software such as After Effects, Premier Pro and Spark Video. You can explore the motion graphics templates here.
There’s an even faster way to learn how to design motion graphics and supercharge your business’s motion graphic needs: work with Brandripe!
While you practise doing motion design, you can set up a 15-minute VIP Demo Call with us and meet our team of creators who would be more than happy to share their industry insights with you. There is nothing to lose when you sign up with Brandripe with these benefits:
There’s more but let’s leave some for our call. We look forward to welcoming you to our colourful client portfolio which includes over 500 brands. More than that, we are committed to meeting your visual needs that will help you achieve your marketing and communication goals.