Bring your brand to life with motion graphics

March 16, 2023 Written by Abby Kury

Image: Shutterstock

Motion graphics are visual content that engages your online audience with a dynamic and interactive experience. In other words, motion graphics are animations and digital footage that create the illusion of motion or rotation, and can be used to convey complex ideas in a simple and engaging way.

By using motion graphics, marketing experts can make their online campaigns both visually interesting and informative, which helps to engage the audience and make a strong first impression.

In the era of low attention spans, motion graphics seem to be the most logical choice if you want to stay on the top of your customer's minds. A study by Insivia supports this statement where they found that viewers retain 95% of a message when it is presented in a video, compared to 10% when reading it in text.

Another report by Cisco, supports that video content will account for 82% of all internet traffic by 2022. Even without these statistics, the transformation of Instagram and the popularity of Tik Tok with its video-based content make up for enough evidence that video content will be key for 2023.

Why do marketing experts love motion graphics?

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Motion graphics can be used as an effective storytelling tool. Image: Freepik

Well, there are several reasons for this, namely:

  • Attention-grabbing content

Motion graphics are visually engaging and can quickly capture the viewer's attention. They are often used as attention-grabbing introductions or to highlight important information.

  • Memorable and impressionable content

Motion graphics are more memorable than static images or text-based content. They can convey complex information in a visually appealing way that is easier to remember.

  • Incredible storytelling tool

Motion graphics can be used to tell a story and evoke emotions. This makes them a powerful tool for brand storytelling and marketing campaigns that aim to connect with the audience on an emotional level.

  • Increase brand recognition

Motion graphics can incorporate brand elements such as logos, color schemes, and messaging in a visually impactful way. This can help to enhance brand recognition and create a strong brand identity.

  • Better engagement

Motion graphics can create an immersive experience for the viewer, which can increase engagement and encourage the viewer to take action.

  • Versatile across various platforms

Motion graphics can be used in a variety of marketing channels, including social media, websites, and presentations.

  • Impactful yet financially mindful

Motion graphics can be produced more cost-effectively than traditional video production, making them accessible to businesses with smaller budgets.

How to use motion graphics in marketing

An example of motion graphics by Duolingo. Image: Duolingo

There are a variety of ways to use motion graphics to create engaging and memorable content to drive engagement and conversions. Here we list out the types of motion graphics you can use in your marketing campaign.

●      Introduction video

Think of your favourite Youtuber and one of the first things you might recall is the beginning of their video which is known as an Introduction video. The introduction video (intro) is a great way to prime your audience on what your channel or page is about and give them a teaser on why they need to tune in to your video.

This is also applicable to presentations or even social media posts. You can even create a template introduction video so that you can establish brand recognition.

Here is an example you can refer to:

[Animated logo appears on screen]
Voiceover: "Welcome to [Brand Name], where we strive to create innovative solutions for your business needs."

[Text appears on screen with animated graphics]
Voiceover: "In today's competitive market, it's more important than ever to stay ahead of the curve. That's why we've developed cutting-edge technology that can help you streamline your operations and boost your bottom line."

[Animated graphics show key features of the product/service]
Voiceover: "Our product/service offers a range of benefits, including [list key features]. With [Brand Name], you can rest assured that you're getting the very best in quality and innovation."

[Animated logo appears on screen again]
Voiceover: "So why wait? Contact us today and let us help you take your business to the next level."

[Video fades to black]

This motion graphic introduction combines animation with voiceover to create an attention-grabbing and informative introduction that highlights the key benefits of the product/service. It also incorporates branding elements, such as the logo, to create a cohesive and professional look.

You can also refer to this video from Youtube on How to Animate a Youtube Intro.

●      Explainer Video

No matter what you’re selling, an explainer video is always a good idea. In the hustle and bustle of daily life, your customers will appreciate being told how your product or services work. It will be even more appreciated in a digestible motion graphic format.

Use motion graphics to create explainer videos that demonstrate how your product or service works, or how a complex idea works. Explainer videos can be used on your website, social media, or in presentations to help educate your audience.

Here are the steps to create an explainer video with motion graphics:

  1. Define your message: Start by defining the message you want to convey in your explainer video. This should be a clear and concise message that communicates the key benefits of your product or service.

  2. Write a script: Write a script that outlines the key points you want to cover in your explainer video. This should include an introduction, the problem that your product or service solves, the benefits of your product or service, and a call to action.

  3. Storyboard your video: Create a storyboard that outlines the visuals you want to include in your explainer video. This should include rough sketches of each scene, along with any text or graphics you want to include.

  4. Create your motion graphics: Use a motion graphics software tool such as Adobe After Effects or Animaker to create your graphics. This may include creating animated characters, icons, and text.

  5. Record your voiceover: Record a voiceover that accompanies your explainer video. This should be a clear and concise explanation of your product or service that matches the visuals in your video.

  6. Edit your video: Use video editing software such as Adobe Premiere or Final Cut Pro to edit your video. This may include adding music, sound effects, and transitions between scenes.

  7. Publish and promote your video: Publish your video on your website, social media channels, and other relevant platforms. Use paid and organic promotion tactics to ensure your video reaches your target audience.

●      Character animations

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The famous Duolingo owl, Duo. Image: InVision

Using a character animation helps to create a connection with your customers on an emotional level – which creates a strong brand affinity and loyalty. Duolingo, for example, is a language-learning platform that uses character animation in its marketing and educational materials to create engaging and memorable content.

Duolingo's mascot, a green cartoon owl named Duo, is featured prominently in the company's branding and marketing. The owl is a playful and friendly character that guides users through the language-learning process, offering encouragement and feedback along the way.

In addition to Duo, Duolingo also uses character animation in its educational materials. For example, the platform's language courses often include animated characters and illustrations to help users learn new vocabulary and grammar concepts.

These animations are designed to be fun and engaging, making the language-learning process more enjoyable and effective.

A GIF of the adorable Duolingo owl. Image: Pinterest

Duolingo has also created a number of animated commercials and videos featuring Duo and other characters, and these videos often use humor and storytelling to illustrate the benefits of using Duolingo to learn a new language.

By creating a memorable mascot and incorporating animations into its educational materials, Duolingo has been able to create a strong brand identity and connect with its users on an emotional level.

The cost of motion graphic design

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Most motion graphic designers charge a flat rate for a project. Image: Unsplash

The cost of motion graphic design by a freelancer can vary depending on various factors such as the complexity of the project, the duration of the animation, the experience level of the freelancer, and the geographic location of the freelancer.

In general, the hourly rate of a motion graphic designer can range from RM100 to RM200 per hour. However, many freelancers will charge a flat rate for a project, which can range from a few hundred ringgit to several thousand.

Factors to consider in cost management include:

  1. Cost per revision and number of revisions provided in the quoted flat rate
  2. The timeframe for completing the design project can impact the cost. If you require the motion graphic promptly, rush jobs will cost more as the designer will need to work outside their normal schedule.
  3. When working with a freelancer or design agency, there is usually an additional charge if you need to use the motion graphic on other channels for commercial purposes. They may also request for royalties.

For example, a simple 30-second animated explainer video could cost around $500 to $1000, while a more complex 60-second animation with custom illustrations and advanced effects could cost $3000 to $5000.

It's important to note that while working with a freelancer can be more cost-effective than hiring a motion graphics agency, it's also important to ensure that the freelancer has the necessary skills and experience to deliver high-quality work. It's always a good idea to review their portfolio and client testimonials before hiring them for a project.

Do you know what’s a better idea? Working with Brandripe. Here’s why.

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We can help you create motion graphics and more with a single monthly price tag. Our team of creators has worked on thousands of design projects for over 100 SMEs, marketing teams, startups, and more. If high quality, high volume and high impact are what you want for your business, have a chat with us and find out what we can help you achieve!

Here are the types of motion graphics that we cover:

  • Animated social media ads and posts
  • Basic video editing
  • Stitching together raw footage
  • UI/UX animation
  • Simple explainer videos
  • Basic and advanced GIFs
  • Graphic loops
  • 2D animated titles, logo and typography

Find out more via this page or hop on a 15-minute VIP Demo Call with us at your earliest convenience. We have just introduced our new Gold Package which:

  • Will allow you 2 active requests for your graphic design and video needs, and;
  • Will give you the flexibility to choose between 1 graphic and 1 motion graphic request or even 2 motion graphic requests at a time!

If you prefer writing in to find out more, you can drop us a line at or reach out to our Customer Engagement team which is readily available from 10.00 AM to 6.00 PM on our website to answer any questions you may have.


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