In today’s world, it has become so much more. Plus, with the adoption of the Metaverse, the world of graphic design has expanded exponentially.
Graphic designers are tasked with an important role, being creative problem solvers. They accomplish this through their visual compositions that comprise typography, imagery, colour and form.
In other words, graphic designers use graphic designs to solve problems and communicate ideas. Given the magnitude of the important role graphic design plays in our society, it’s no wonder that there are many types of graphic designs to get to know.
In this article, we will give you a full and in-depth view of the different types of graphic design.
Before we go further, it's important to understand why you’d even need to know about the different types of graphic design. If you are in the market for on-demand graphic design, it’s helpful to know how different types of graphic designs are categorised so you can match your needs to the proper industry terms and quickly find a suitable service provider (by the way, you can skip to the end to find out why Brandripe is perfect for growing businesses).
Graphic design has many different types of application. Image: Freepik
Graphic design in brand identity
A graphic designer that specialises in brand identity is in charge of visually communicating your brand's personality, tone and essence. More than that, they also need to relate to your customer's memories, emotions and experiences to keep your brand at the top of their mind.
The collaterals for branding identity include:
o Logos
This element is a visual representation of the company’s name and brand. The design should be simple, memorable and distinctive.
For instance, Apple’s logo features a white apple with a bite taken out of it against a black background. The logo’s designer, Rob Janoff, has said that he added the bite to make the apple look more realistic and to avoid being mistaken for other fruits.
It was just a happy coincidence that the bite almost seemed to reference the computer term “byte” which is known as a unit of data. At the time the logo was designed, the designer was not aware of the term “byte” when he designed the logo.
Apple’s logo is just one example of a pictorial mark logo, there are in fact several types of logos to consider for your brand’s identity, namely:
We’re certain that you know who Duo is even without having the app. Image: Duolingo
Now that you have an overview of the types of logos for your branding needs, you can read this article to take a deep dive into the design process.
o Typography
A brand typography considers the typeface, size, weight and colour to convey the brand’s personality and values. It’s also important to consider the applications for the typography such as online and offline branding materials.
Graphic designers that focus on branding will include the typography selection in the brand guides while showing examples of the application on various channels and materials.
o Imagery
When creating a brand identity, it’s important to note the kind of imagery that you wish to portray as a brand. Imagery is a visual element that is used in logos, marketing materials or even social media posts. The use of imagery is an important way to connect with your target audience. It is advisable to put up your brand’s imagery in a moodboard so you can create a consistent look and feel across all your marketing channels.
o Brand guides
This document is crucial for a brand to maintain a consistent and aligned understanding of the brand’s personality and direction. It includes information about a brand’s logo, colours, typography, imagery and tone of voice.
An example of a web interface that also requires graphic design. Image: Freepik
Graphic design in web & mobile
Graphic designers use a variety of elements, such as typography, imagery, and color, to create simple landing page designs that are both visually appealing and user-friendly.
They work closely together with website developers to design a user-friendly interface for websites. Other design collateral in the web and mobile category include:
o Simple landing page design
Landing pages are typically used to support online campaigns for lead generation or product launches. The key consideration for a good designer for a landing page includes ensuring the landing page has a responsive design whereby it is adaptable to all kinds of devices, including desktops, computers, laptops, tablets and smartphones.
The design must also clearly convey the goal of the landing page and is kept simple to help users navigate easily.
o Web icons
Have you ever noticed the little icons that appear when you visit a website? Those are called web icons. They might be small but it plays an important role to ensure brand consistency. The icons should be scalable so they can look good on multiple devices such as computers, tablets, smartphones and more.
An example of social media design. Image: Freepik
Graphic design in social media, email and ads
One of the most crucial graphic design types for marketing is social media, email and ads. These channels lead your customers from the awareness stage to consideration to conversion.
Hence, your visual designs will need to be eye-catching and evoke certain emotions in your viewers. Below are some examples of graphic design types under this category:
o Social media banner
One of the first things people will notice when they visit your brand’s social media page is the social media banner which would be at the top of the page. It is typically used for branding purposes on social media platforms to establish brand identity and recognition. Banners should be sized according to the platform they will be used on. For example, a banner for Facebook should be 1200 x 628 pixels, while a banner for Twitter should be 1024 x 512 pixels.
o Facebook Ads
Facebook ads often appear as you scroll through your social media newsfeed and help to reach an audience beyond your page followers and re-engage with your existing page followers. By using a suitable targeting tool and pairing it with an impactful visual that shows a deep understanding of your target audience, this is a powerful marketing tool to connect with new customers or reconnect with existing customers.
o Email template
An email template is where businesses can provide exclusive discount codes to loyal customers and share new product launches straight into the inbox of their customers.
o Motion graphics
One of the most dynamic and trending graphic design types that is being used on social media today as it features movement in graphic design elements such as typography, icons, illustration and imagery. Here, we have compiled a list of motion graphic examples for you to inspire your next campaign!
We’ve barely scratched the surface of the multitude of facets of graphic design. All that we have mentioned requires years of mastery and while we encourage you to try your hand at it, let the experts at Brandripe help your brand (or your many other brands) get professional designs without breaking the bank.
Brandripe has a few pricing plans and options that will suit your business – no matter how small or big. Image: Brandripe
From as low as RM1,899, here are the requests that are available exclusively with our Premium plan:
If you want all that we’ve mentioned in this article and more, you can consider the Gold Plan which comes at a flat rate of RM4,999 per month!
Here are the requests that are available exclusively with our Gold plan:
Feel free to check out our plans in detail here, but in the meantime you are most welcome to schedule a 15-minute VIP Demo Call with us, to meet the team and ask us any questions about our success with over 500 businesses ranging from SMEs to start-ups.
Here’s what some of them have said:
A screenshot of testimonials from our previous partners. Image: Brandripe
You can also connect with us via email at hi@brandripe.com or ping us via the Chat toggle on our main page to speak to us today!
Either way, we’re very excited to explore how we can help your business or brand, with whatever type of graphic design support that you may need!
