How to create Facebook carousel ads that Malaysians will click on

August 18, 2021 Written by Abby Kury

This scenario has happened to all of us at least a couple of times in the past week or even just a few hours ago: you’re on your phone, you tap the Facebook icon and begin scrolling past updates on your feed.

Down and down you go, absentmindedly hitting the ‘like’ button on someone’s photo or update until -- oh, something stops your thumb in its tracks.

Maybe it was a striking image of gorgeous clothes up for offer on Zalora, or an eye-catching plate of nasi lemak that caught your eye. Plus, there’s an indication that there’s more to this ad.

Curious, you swipe left, and this time, there’s more information about the promotion or photos of mouthwatering meals available for delivery. More swipes reveal more information, perhaps in the form of a video, GIF or infographic.

By the time you reach the end of the interactive feature, you’re hooked, your mind’s made up, and you finally click on the website. That, my friend, is the power of a Facebook carousel ad.

What is a Facebook carousel ad?


A Facebook carousel ad is a special type of advertising format that combines multiple elements into a single space. It houses everything that your current or potential clients, advertisers and customers need to know about what you’re offering.

These are the types of ads that require you to interact with them by way of swiping, hitting the play button on the video or listening to an audio clip, and they all blend seamlessly and subtly to hold your attention, persuade you to discover more and then convince you to take action (clicking, buying, subscribing, etc).

Are Facebook carousel ads effective?

Absolutely! They’re engaging, fun and most importantly, a surefire way to promote your business or service. We’re talking about its ability to drive up to 10 times more traffic and 72% click-throughs compared to static posts here.

Plus, according to Facebook, carousel ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks. This means that you’ll be getting a whole lot of value for money based on your creativity!

It’s evident, people love interactive content and ads more compared to a mere static image. They want to experience the ad more than they want to enjoy just looking at it.

So, not only can a Facebook carousel ad encourage a user to interact with it, but it also allows you, the advertiser, to squeeze in more information, photos and products and other details about your brand.

How to use Facebook carousel ads


With this type of ad format, the possibilities are endless. So believe us when we say that you are free to get creative with your Facebook carousel ads.

You can use them to:

  • Tell your brand story
  • Highlight multiple features or benefits of a product
  • Explain how your product or services work
  • Show off a collection of products or items, each with different landing pages
  • Give a virtual tour or how-to of your brand, space or item
  • Share existing reviews or articles about your brand or service

These are simply some of the common ways Malaysian businesses, brands and services use carousel ads on Facebook, hence, you can afford to be as flexible as possible as this kind of advertising format is unavailable on any other platform.

How to create Facebook carousel ads


So, now that you’re up to speed on how great a tool the Facebook carousel ad format can be, you might want to get familiar with the size and specs required.

Here are the essentials:

How many pictures can a carousel ad contain?

This ad format allows you to show and include up to 10 images or videos within a single ad, making it one of the reasons it’s so popular.

After all, how and where else can you slot in several different calls-to-action? If you can think of 10 different ways to fill in 10 “slots”, that means you’ll get 10 unique chances of getting a visitor, client or customer in Malaysia!

What are the sizes for Facebook carousel ads?

These are the dimensions needed for images:

  • Square thumbnail image size: 1:1 aspect ratio, 600 x 600 pixels
  • Maximum image file size: 30MB

On the other hand, these are the requirements for videos:

  • Maximum video file size: 4GB
  • Maximum video length: 240 minutes
  • Recommended formats: .mp4 and .mov

What are some good examples of a Facebook carousel ad?

If you’re unsure of where to start, it’s always good to look for inspiration. Did you know that there is a Facebook group solely dedicated to people showcasing the best types of carousel ads?

That aside, here are some great examples from other Malaysian businesses and brands:

What are the steps for setting up a carousel ad?

Once you’re ready, here’s what you need to do:

  1. Log in to the Facebook account that you use your business, brand or service for.
  2. Go to Facebook Ads Manager and click the create button.
  3. Determine your objectives here, but make sure that they support carousels (this means no Engagement or Video Views purposes).
  4. Fill up the Audience, Duration, Budget and Schedule sections.
  5. When you reach the ad section, be sure to choose Carousel as your preferred format.
  6. Next, choose if you’d like the best-performing card to display automatically or not.
  7. Upload up to 10 images and/or videos.
  8. Add landing pages, descriptions and call-to-action for each card -- remember to make them attention-grabbing!
  9. Be sure to preview your carousels on both mobile and desktop.
  10. Confirm and publish your ad.

Best practices for creating Facebook carousel ads


If you want to ace your ads, here are some handy tips to make sure that you do:

  • Tell a story with your carousels.

Stories have a wonderful way of triggering emotions. If you can add emotional appeal to your ads, take advantage of it as this will increase the chances of your customers connecting with your brand, service or product.

  • Use high-quality visuals.

Think carefully about the sequences, style and flow of your image. The best carousel ads work because they feel seamless and part of a bigger picture. Panoramic images are perfect for that visual ‘experience’.

  • Write a brilliant copy.

Visuals speak louder than words when it comes to Facebook carousel ads, but your copy needs to be able to complement them. Facebook recommends 90 characters for post copy, 40 characters in headline and 20 in the link description.

  • Offer high-value content.

It goes without saying that images take centre stage on carousel ads, but think about how you can elevate the experience for your customers or clients. If they can learn a new thing or two about you and how you can help them, you’ve successfully ticked both “brand awareness” and “benefits”.

Create stunning Facebook carousel ads with Brandripe today

Now that you know all about Facebook carousel ads and the benefits they have to offer your brand, business or service, you must be excited to get started on your creative journey and eager to impress other Malaysians with your story or purpose.

However, taking such a huge step -- despite how easy it is -- can be incredibly daunting, especially if you have neither the time nor expertise to create carousel ads that are guaranteed to increase traffic, brand awareness or sign-ups.

You know it isn’t a simple matter of throwing in stock images, typing in some generic text and hoping for the best.

Fortunately, there is a way you can make this process better, faster, easier and cheaper -- and that’s through Brandripe.

The creative team at Brandripe understands that creating carousel ads is about communicating visually and effectively. It’s also about compelling storytelling and turning your vision and ideas into scroll-stopping and show-stopping ads.

Discover how the skilled professionals at Brandripe can make this happen by first taking a tour of our platform and dashboard.

Once you’re familiar with how Brandripe works, you may opt for a risk-free 14-day trial where you will be able to submit a request for a Facebook carousel ad design and receive it within 24 hours.

Before you know it, your carousel ads will be up and running, and your customers and clients will be clicking and converting.

Book a 15-minute VIP Demo Call with us here now to ace your Facebook carousel ad game!



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