Image: Unite.Ai
With the rapid convergence of technology and creativity, we are witnessing an exciting new era of innovation in all aspects of our daily lives, not excluding marketing and the content that we consume.
As brands continue to raise the bar in order to stay at the top of the minds of their customers, we’re seeing more and more integration and usage of Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) tools. We here at Brandripe are witnessing this firsthand.
A good example is the famous 3D Digital Out Of Home (DOOH) billboard on Kuala Lumpur’s busy Bukit Bintang crossover street, capturing eyes and headlines with viral ads over the years for brands in the likes of Samsung, Maxis and more.
These transformative tools not only augment the capabilities of designers but also redefine the boundaries of creativity and innovation.
As we navigate this digital revolution, understanding the profound impact of AI, AR, and VR on graphic design workflows is paramount, so let’s take a deep dive into each tool to get a clear idea of what it is and how you can leverage it to level up your brand.
AI can help automate a lot of graphic design tasks. Image: Bluehost
Artificial Intelligence, with its machine learning algorithms and data processing capabilities, simulates human intelligence and problem-solving capabilities.
If you have a smaller design team, or a team that is churning high-volume content, then this can revolutionise your graphic design workflows. Through AI-driven design platforms, designers can automate repetitive tasks and streamline workflows – giving them more room for creativity.
Whether it's generating design variations, analysing consumer data to inform design decisions, or creating hyper-personalised content, AI empowers graphics designers to elevate their craft and deliver impactful visuals that resonate with target audiences.
Moreover, AI-powered tools such as image recognition and natural language processing have simplified the process of conceptualising and executing design projects. For instance, designers can use AI algorithms to analyse visual content trends across social media platforms, enabling them to tailor their designs to align with current preferences and user expectations.
On some tools, you can access AI-generated design templates and layouts which provide graphic designers with a starting point, allowing them to focus more on creative ideation and less on repetitive tasks.
Check out some of the top AI graphics design tools to get you started.
An example of AR in graphic design. Image: SmartTek Solutions
By definition, Augmented Reality is the integration of digital information with a user’s real-time environment.
AR has emerged as a transformative force in graphic design, offering immersive experiences that bridge the gap between the digital and physical worlds. It is essentially overlaying digital content onto real-world environments, thus enabling graphics designers to create interactive and engaging brand experiences.
From interactive packaging designs that come to life with a simple scan to virtual try-on experiences like Maybelline’s, AR opens up endless possibilities for graphics designers to captivate audiences and enhance user engagement, differentiating themselves in a crowded marketplace.
The integration of AR into graphic design can do a lot in marketing your brand.
Not only does it enhance visual storytelling, but it also fosters deeper connections between brands and consumers. Through AR-enabled campaigns, brands can deliver immersive and interactive experiences that resonate with their target audience, driving higher levels of engagement.
A simple comparison to differentiate AR and VR. Image: TechTarget
We’ve gone over AI and AR, but Virtual Reality is another playing field altogether. If you are in the real estate industry, the adoption of VR as part of the marketing approach is nothing new to the scene. Particularly during the times of pandemic lockdown, VR became an ingenious way for realtors to continue property showings for exclusive clients.
Whereas integrating virtual reality elements into your marketing content crafts immersive narratives and visual experiences that transcend traditional mediums.
Needless to say, this would require both expertise alongside technological means, as your graphics designer would need to take into account the overall user experience in a simulated environment.
If this is new territory, venturing into the dynamic landscape of AI, AR and VR can be daunting – and it may not give you the effective results you’re after.
What can you do then? Well, consider partnering with a trusted graphics design service provider like Brandripe who can give you the support and expertise needed to thrive!
Brandripe is a partner to many prominent and up-and-coming brands across the region, offering a comprehensive suite of solutions tailored to meet the diverse needs of modern designers – including AI-driven design tools, AR and VR integration services and more!
So, why work with us?
(Additionally, if you are looking to join us as an AI, AR or VR designer, you have the option to opt out at any time, so you get the freedom to explore other opportunities without being tied down by long-term commitments. Send us your CV at hi@brandripe.com)
Anyway, back to the topic!
Want to take your brand to the next level? Get the best of tech – with our help. Simply schedule a 15-minute Demo Call with our team to explore how we can help.
