Augmented reality (AR) in branding and packaging: How your brand can stand out

Image: Pexels

We live in a competitive world of advertising and marketing where brands are constantly seeking innovative ways to captivate consumers' attention. From leveraging dynamic content formats to using prominent social influencers, there is no limit to creativity when it comes to creating content that really stands out.

For the more tech-savvy brands, Augmented Reality (AR) has emerged as a game-changer in the realm of branding and packaging – and we here at Brandripe truly believe you can harness this to the benefit of your brand.

Investopedia’s definition of AR. Image: Investopedia

In essence, AR technology seamlessly integrates digital content with the real world, creating immersive experiences that go beyond traditional marketing methods. Should brands choose to leverage AR, they are not only enhancing their product packaging but also revolutionising customer engagement in unprecedented ways.

Does that sound like something you’d want to explore for your brand? Well then, read on!

How AR can elevate your brand

Let’s delve into the ways in which AR can serve as a powerful tool for brand elevation:

1. Dynamic content on packaging

An example of dynamic content on packaging. Image: Aktiellt

One of the primary ways AR is transforming packaging is by breathing life into static materials. Traditional, flat packaging often limits the amount of information a brand can convey to consumers. With AR, packaging becomes interactive – allowing brands to offer a wealth of additional content and experiences.

A creative example of this is the usage of QR codes on a product's packaging that can unlock a virtual tour of the manufacturing process, providing transparency and building trust with consumers.

This additional layer of information not only enriches the consumer experience but also fosters a deeper connection between the brand and its audience.

2. Storytelling through AR-enabled packaging

Image: Bootcamp

Instead of relying solely on images and text, which is common for traditional packaging, brands can leverage AR to tell dynamic narratives that resonate with consumers on a personal level.

For instance, a beverage company could use AR to animate characters on their packaging, bringing their brand story to life in a way that is both memorable and engaging. By tapping into the emotional aspects of storytelling, brands can forge stronger bonds with consumers and differentiate themselves in a typically crowded market.

3. Personalised experiences on every product packaging

Elevate your customer’s experience when they purchase from you. Image: UniteAR

Your consumers want personalisation – and with AR technology, brands can tailor content based on individual preferences and behaviours, creating unique interactions for each consumer.

A good in-practice example is Maybelline’s virtual makeup try-on tool which allows consumers to virtually try on different shades of lipstick, helping them make more informed purchasing decisions.

While this is made available on their website, incorporating a similar approach onto your packaging can create a personalised experience, enhancing customer satisfaction and loyalty, and ultimately driving sales and revenue.

4. Establish new ways of customer engagement with AR

A sample of one of the possibilities AR can offer your brand. Image: SmartTek Solutions

AR enhances consumer engagement by fostering a sense of exploration and discovery. When consumers interact with AR-enabled packaging, they are invited to explore a world of digital content and experiences.

This sense of novelty and excitement encourages prolonged engagement with the brand, increasing the likelihood of conversion and repeat purchase. Additionally, AR can gamify the shopping experience, turning mundane tasks such as scanning barcodes into immersive and enjoyable activities!

Dive into the world of AR with Brandripe

There are definitely many compelling ways you can use AR to creatively put a spin on your product packaging. However, as a brand, it’s also crucial that you look internally within your respective creative teams to determine if you have the capabilities to dabble in AR in the first place.

After all, it’s all still relatively new territory – and the skillset can be niche for graphic designers.

If you’re dipping your toes into it for the first time, consider partnering with external providers with skilled graphic design professionals to create compelling AR experiences that resonate with your consumers – such as Brandripe!

We can be your perfect graphics design outsourcing partner, offering expertise in leveraging AR to enhance branding and packaging strategies. With a team of experienced designers and developers, Brandripe can help bring your brand vision to life through innovative AR solutions!

Check out some of our work for some of the most prominent brands you know and also emerging brands to get an idea of how we cater to their different needs and positioning, but here’s some food for thought:

By collaborating with Brandripe, you can unlock the full potential of AR technology to create immersive and interactive packaging experiences. Whether it's developing AR-enabled labels, designing custom animations, or integrating AR features into existing packaging, Brandripe delivers tailored solutions that meet the unique needs of each client.

With a focus on creativity, quality, and technical expertise, we empower brands to stand out in the marketplace and drive meaningful engagement with consumers.

Partnering with Brandripe is easy and straightforward – there are no contracts involved. We offer a monthly subscription that you can opt for based on your budget and creative needs, and the flexibility to opt out based on your volume and needs.

Want to take your brand packaging to the next level with AR?

Let’s chat to see how we can help you get into the scene and elevate your brand. Simply schedule a 15-minute Demo Call with our team at your convenience, or you can say hi@brandripe.com and we will reach out to you!