Canberra, Australia's emerging business hotspot, is fast becoming a competitive landscape for brands and businesses alike. Hence, having a strong online presence is crucial for success, especially if you are a SME looking to attract your pool of clients.
However, navigating the diverse digital landscape requires careful consideration. From curating your social media content to setting up your very own website, there’s a need for a thoroughly thought-out strategy.
Having a well-designed website not only serves as a digital storefront but also plays a pivotal role in establishing credibility and engaging customers. In the end, all digital footprints will lead to one main landing page, which is your website, hence it’s extremely important that you provide a great and impactful user experience.
If you are a marketer or a business owner looking to engage a third-party provider to help design your website, go through this guide on key points to consider when taking the next step.
But before we even begin, a key piece of advice is you that you should most definitely look for providers with experience servicing clients across different industries – like Brandripe. We can get into that later, but let’s first dive into the basics.
The must-have elements for a strong and attractive website
Building a robust and compelling website involves more than just an eye-catching design. First and foremost, as a business, it's imperative to establish a solid understanding of the content framework that underpins the entire design.
The must-have elements for a strong and attractive website go beyond aesthetics; they encompass a seamless fusion of engaging content, intuitive navigation and strategic functionality.
By laying a strong foundation with a well-thought-out content strategy, businesses can ensure their website not only captures attention visually but also delivers a meaningful and user-friendly experience.
Here are some things to pay special mind to, that you can incorporate into your web design:
1. Highlight localised unique selling points
It’s important for your website to answer the “What’s In It For Me?” question. Image: Medium
Tailor your content to your audience. Regardless of the nature of your business, it’s imperative that your content promotes relevance to the target audience. Think about what solutions you’re providing to the specific local audience to position yourself well.
2. Client testimonials
An example of an exceptional testimonial. Image: Koble
Any business looking to sell should have a portfolio showcasing their work with clients. This not only provides insight into their expertise but also establishes trust in their ability to deliver results.
3. Memorable visuals
A picture does paint a thousand words. Image: Hubspot
Great copywriting can convince your customers to act or engage, but what makes a message stick is the visuals. Having a great visual concept overall is non-negotiable for your website, so make sure that from a design perspective, it looks professional and conveys your brand identity well.
How to choose the right web design provider
Now that you have a good idea of the content strategy you need to shape for your website, you’re in a good position to evaluate some criteria that your chosen third-party web design provider needs to possess in order to deliver to your expectations.
1. Industry-specific expertise
Being able to design is one thing, but understanding your target audience is an entirely different thing. Image: JKPDA
Different industries have specific requirements when it comes to web design. A third-party provider, be it an agency or a freelancer with experience in your industry is more likely to understand your business goals, target audience and the features necessary for success.
2. Accessibility for effective collaboration
Effective communication and collaboration between you and the third-party web design provider that you choose. At the point of selection, be clear on your timeline expectations and the level of communication you need to entrust your vision to the chosen service provider. This means being upfront about turnaround times and the level of expert consultation you expect to have.
3. Costs and budgets
Cost is a crucial aspect of any business. Image: Freepik
At the end of the day, both parties must match in terms of the exact costs involved and budgets available for the web design work. When choosing a third-party provider, you need to be realistic about your budget and potentially compromise on some big-scale elements in the initial stage to allow for important foundational builds.
Why you should choose Brandripe as your web design provider
While local expertise is essential, leveraging the extensive resources of a company like Brandripe can offer a more comprehensive approach to web design. Brandripe brings a wealth of experience and a diverse portfolio, having worked with businesses of varying scales and industries globally.
For businesses in Canberra looking to expand beyond local markets, the global perspective offered by Brandripe can be invaluable. Our experience with diverse clientele provides insights into emerging trends, global best practices, and innovative solutions that can propel your business to new heights.
You won’t be compromising on accessibility at all with Brandripe’s fast turnaround time guarantee, and having a dedicated designer assigned to you. Rest assured that your timelines will be met – at a level of quality that meets your expectations and specific needs.
To add to that advantage, we’re also a full-service creative provider, which opens up the possibility for you to collaborate with Brandripe as a one-stop shop for your overall design needs such as graphics design for your social media or even offline promotional assets.
This creates a more streamlined brand look and feel overall, contributing to a wholesome user experience.
Choosing the right web design provider is so much more a meticulous process than meets the eye. Consider the specific needs of your business, industry and target audience, while also valuing the benefits of collaboration with a creative provider like Brandripe.
Want to find out more about how we can help? Simply schedule a 15-minute Demo Call with our team at a time that suits you, or drop us a note at hi@brandripe.com!
