In our constantly changing digital world, a strong online presence is essential for any brand's success. Though social media often grabs attention, a brand's website remains the primary hub for its online identity.
Are you a marketer or an entrepreneur based in Sydney building the foundations of your brand? You’ve come to the right place.
Part of a successful brand activation strategy is building awareness and a footprint online, and we at Brandripe have practically got our pulse on it, watching trends bubble up and brands rise like Bondi surfers catching the perfect wave.
That's why we're excited to dive into the web design secrets of three local brands, so you can ride their success to your own online shore.
Atlassian: User-centric design
Software company Atlassian’s logo. Image: 1000 Logos
Atlassian, a software company founded in Sydney in 2002, has grown into a global giant. This B2B company built its website centred around its target audience and what that audience persona would want from a UX perspective when navigating its site.
In other words, Atlassian's website is a prime example of user-centric design. The homepage is intuitive, with a clear navigation structure that guides visitors to their desired destinations. By understanding their target audience and tailoring the user experience accordingly, Atlassian ensures that visitors can easily find information about their products and services.
On the homepage itself, its core services are displayed and explained – without the need for elaborative or convoluted content. This fuss-free and open-plan website design layout strategy works well for its intended audience.
A screenshot of the Atlassion homepage.
As a B2B company, Atlassian understood the assignment. They don’t need vibrant colour schemes, dynamic elements and flashy imagery.
Their target audience would likely comprise operational and administrative professionals and consultants who are there to look for quick information on the services and product – much less so about branding and all the bells and whistles.
Shona Joy: Curated product placement
Fashion website Shona Joy’s logo. Image: Shona Joy
A home-grown fashion label from Sydney, Shona Joy was established in 2000 and has rapidly evolved into a global success story by 2024. It boasts prominent UK stockists, including Free People, Revolve, Harrods and Selfridges.
As a fashion label, its website strategy focuses on highly curated product placement – think high-quality imagery. Visually striking product photos and lifestyle images contribute to the overall aesthetic appeal of the website. This investment in professional photography elevates the brand and communicates a sense of quality in its products.
What’s notable is the simple navigation menu at the top. The business understands that clear classification of its products is important for its potential customers.
If you are a brand in a similar line or industry, it’s worth taking a look at how Shona Joy designs its website layout in a style that exudes a modern and minimalist tone, mirroring its fashion design panache.
Airtasker: Dynamic and visual
The Airtasker logo. Image: Airtasker
Airtasker, founded in Sydney in 2012, has revolutionised the way people connect and get things done. This online marketplace empowers its users to delegate various everyday tasks. Users articulate the details of the task along with a specified budget, and community members subsequently offer bids to undertake and complete the task.
As an online services marketplace, Airtasker's website design revolves around its community-centric approach. The platform seamlessly integrates user-generated content, reviews, and testimonials, creating a dynamic and trustworthy environment. By highlighting the real experiences of users, Airtasker leverages its community to enhance the credibility of its platform.
Brand vibrancy and design are maintained consistently throughout the website. The use of a cohesive color scheme, typography and imagery reinforces the brand's personality, coupled with youthful and dynamic content elements which creates a look and feel that is similar to a social media UX.
A screenshot of Airtasker’s webpage.
The cost of nailing the best web designs
Creating and maintaining a winning web design does come at a cost. The brands that we have covered in this article have demonstrated a commitment to investing in their online presence, as evidently displayed through the specific strategy and visual design strategy they have chosen.
It’s not just about identifying the best strategy for your web design, though. To get there, you need to think about your overarching marketing strategy and how you want to position your business.
This means spending thousands of dollars on hiring the right web designer, developer, graphics designer and content curator in general.
But what if we told you there’s a one-stop shop for all of that?
The one-stop shop for all your design needs: Brandripe
For businesses looking to emulate the success of Sydney's top brands without breaking the bank, here’s a compelling alternative: Brandripe.
We offer end-to-end web and graphic design services through a fuss-free and contract-free subscription-based model that can help you get on the ground running, especially if you are just starting out.
Need a one-time project? We do that. Ongoing design support? Covered!
Brandripe offers the flexibility that businesses need. Whether it's a one-time project or ongoing design support, we can adapt to varying requirements.
Don’t just take our word for it – check out some of the work we have done for prominent clients across Asia.
By embracing innovative and cost-effective design solutions, you are in a great position for online success in the competitive digital landscape – especially in Sydney where competition can be tough!