Melbourne's graphic design scene: Trends, options & success strategies for your business

December 28, 2023 Written by Abby Kury

Image: What’s On Melbourne 

Do you dream of launching your entrepreneurial or SME venture in the vibrant city of Melbourne, where creativity flourishes at every turn? Success in this dynamic market hinges on a powerful marketing strategy, with content at its core.  

As a business, you must acknowledge the crucial role that graphic design plays in captivating your audience. Content reigns supreme, and how you present and activate your brand is what ultimately resonates with customers.  

Before making your mark, conducting thorough market research on Melbourne's graphic design landscape is crucial. This not only helps you craft a strategy based on current trends but also enables you to identify the perfect partners who will bring your content vision to life. 

As a leading agency specialising in graphic design solutions, Brandripe understands the unique pulse of the city's market.  

Not only are we experts in crafting visually stunning content that connects with your audience and drives results, but we’re also very generous with our tips and insights on the Melbourne graphic design scene, which we will dispense to you in this article! 

The current trends and influences in Melbourne 

image 2 There are a few trends in Melbourne that are worth keeping in mind. Image: Visme 

Melbourne's vibrant advertising landscape is ever-evolving. A noteworthy trend is the rise of video ads and content – mirroring much of the global advertising trends. With more social media platforms pushing for video capabilities, you need to consider integrating this dynamic format into your content strategy, like through animated video designs, for example.  

In terms of style, there's a noticeable shift towards minimalism and simplicity. What’s interesting is this seems to permeate across industries and fields of design such as fashion, interior and graphics design itself.  

So think of clean lines, subtle colour palettes, and thoughtful negative spaces in your graphics design work to really appeal to the eyes of your target audience.

What are the graphic design options available in Melbourne? 

When it comes to graphic design services in Melbourne, you are in a good spot and have a plethora of options to choose from.  

However, with great variety comes great responsibility to have a solid understanding of these options in order to make informed decisions. 

  1. Freelancers 

    Freelancers, often prized for their flexibility and personalised attention, are a common choice for smaller businesses or those with specific, short-term projects. You can easily screen through sites like UpWork or Fiverr to access a pool of talented freelance graphic designers based locally in Melbourne, each bringing a unique flair to their work.  

    However, the challenge lies in finding the right match for the specific design needs and ensuring reliability and consistency. 

  2. Graphic design agencies 

    Graphic design agencies offer a more comprehensive and structured approach to design projects. With teams of specialised professionals, agencies can usually handle multifaceted projects and provide a range of services from branding to web design.  

    This option is suitable for much larger businesses looking for a one-stop solution and a high level of expertise. However, the cost associated with agency services may be a limiting factor for emerging startups and entrepreneurs like yourself.  

    Do your research well and check out this list of the top 100 graphic design agencies in Melbourne for an idea of some local names to approach.

  3. Outsourcing models like Brandripe 

    Having worked with a variety of businesses of all sizes with unique needs, innovative outsourcing models like Brandripe are built to address the challenges faced by businesses in finding affordable and reliable graphic design services. 

    Brandripe operates on a fixed monthly fee basis, providing unlimited designs and revisions. This disruptive and no-nonsense approach caters to businesses of all sizes, offering a cost-effective solution without compromising on quality. 

What is the market pricing like?

image 3 We break it down into freelancers, agencies and outsourced models. Image: G2 

Understanding the pricing structures in Melbourne's graphic design market is crucial for businesses aiming to optimise their budget while ensuring quality work. Pricing can vary significantly based on the type of service and the provider. 


Freelancers often charge on an hourly or per-project basis. Hourly rates can range from $30 to $100 or more, depending on the designer's experience and skill level. Per-project rates may vary widely depending on the complexity and scope of the project. 

Going through freelancer platforms can give you a more current idea of the standard charge rates in the market. 

Graphic design agencies 

Graphic design agencies typically charge higher rates compared to freelancers due to the comprehensive services and expertise they offer. Check out for customer reviews of some of the top local graphic design agencies based in Melbourne as well as their common price range. 

Outsourcing models like Brandripe 

Brandripe's fixed monthly fee for unlimited designs and revisions simplifies the pricing structure for businesses. With plans starting at a competitive rate, businesses can access a wide range of design services without the uncertainty of fluctuating costs.  

Choose innovative outsourcing models. Choose Brandripe for your graphic design needs!

image 4  
Note: the poster states only half of the benefits you’d get by working with us! Image: Brandripe 

As we explored the diverse facets of Melbourne's graphic design scene, and the potential needs aligned to your business, engaging an outsourced graphics design partner like Brandripe can be a reliable, cost-effective, and most importantly, scalable solution.  

With a fixed monthly fee for unlimited designs and revisions, Brandripe addresses the challenges of traditional pricing models, providing businesses with a streamlined approach to graphic design.  

That, coupled with a guaranteed 24- to 48-hour turnaround time for your requests, ensures scalability and flexibility to deliver as fast as your audience consumes content.  

So what are you waiting for? Don’t just take our word for it! Drop us a note or simply schedule a 15-minute Demo Call with our team to explore how we can help you level up your marketing game and stand out! 


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