Like it or not, AI is here to stay AND change the marketing game for good. With the emergence of AI tools such as Midjourney and the current hot commodity that is ChatGPT, there are so many ways brands and businesses can leverage AI in stepping up their marketing playbook.
In our previous article, we covered how the AI-powered chatbot can be used to boost UX design. Today, we’re taking the topic up a notch by exploring other forms of AI tools such as text-to-video generators that amplify your content marketing game.
Simply put, text-to-video AI generators are AI tools that allow users to create videos from scratch by inputting text-based instructions on the tool, which is then processed by the AI into developing video content.
These tools typically come with ready templates and visual elements that you can then add further customisation and generate a video from.
Here’s an example of how these tools work (created by using an actual text-to-video AI generator, of course!).
A product demo that uses text-to-video AI generator. Source: Synthesia
As made known by various studies, the human mind retains 95% of a message when they watch it in a video compared to reading a piece of text. With more and more text-to-video AI generators penetrating the market, there are solid opportunities here for marketers to leverage these tools when it comes to content marketing.
Here’s a quick look at how this is so and how it can help you – a business owner, a brand manager or an agency – do things more efficiently:
Platforms like InVideo are highly popular as it provides all the elements a marketer needs to put together a quick video.
From templates to royalty-free music, there is definitely room for you to play and explore here.
An example of an AI text-to-video prompt. Image: The Decoder
The ability to create videos quickly will enable you to include more dynamic content on your social media channels, which are well suited for the type of content consumption favoured by the target audience.
The good part about video content is that it provides not just a visual cue to a piece of content, but also helps put forth a more robust and cohesive story-telling that can guide an audience from one end to another in a much clearer way.
Some obvious gaps you need to be mindful of when using these text-to-video AI generators are:
Most, if not all of the tools provide a quick way to create video content by offering ready templates and elements for you to just piece together. This means that nothing is custom-made for your brand. Every single element provided are used by thousands of other brands as well for their content – making your content’s branding generic.
A screenshot from Synthesia’s interface. Image: Repairit
As you’re required to input textual briefs for the AI to then process and develop content from, much like its predecessors ChatGPT or even Google’s Bard, the AI isn’t always accurate.
From factual errors to unverified sources of information, you still need an expert to oversee the usage and creations coming off of these tools. If you are not a graphics design expert yourself, you may easily miss fine details or design elements (like minor differences in colour hues) that affect your overall content quality.
Don’t be mistaken, these tools do come with a cost! While there are basic features and options made available, much like any other tool, you truly have to fork out quite a fair bit in order to access the goods.
AI tools can most definitely be helpful, but they are still quite limited in terms of capability. Image: Toptal
When utilised strategically, text-to-video AI generators can definitely help you with content marketing in the short term.
However, while they are undoubtedly going to be key tools for marketers, it doesn’t eliminate the need for human expertise and you may find it unsustainable as you scale your brand.
While text-to-video AI generators offer a quick and efficient solution for content creation, they lack the creativity and critical thinking skills that humans possess. These machines may be able to generate videos, but they cannot match the unique perspectives and emotions that come with human storytelling.
Furthermore, as your brand grows and your content requirements become more complex, relying solely on AI-generated videos may not be sustainable in the long run. In addition, text-to-video AI generators are limited by the quality of the data they are trained on.
If the training data is biased or incomplete, the AI-generated videos may perpetuate harmful stereotypes or inaccuracies that can harm your brand reputation. Human expertise is necessary to ensure that the content being produced is ethical and aligned with your brand values.
Ultimately, while text-to-video AI generators can certainly be helpful in the short term, they should be viewed as a tool to supplement human creativity and expertise, rather than a replacement.
The best content marketing strategies are those that blend the power of technology with the unique perspectives and insights that only humans can bring to the table.
Brandripe knows just how to mix efficiency and creativity when it comes to design work. Image: Unsplash
Here at Brandripe, we're big believers in the power of combining AI tools with the human touch. We welcome the use of AI in conjunction with our services, as we recognise the potential for advanced technology to enhance the quality, efficiency and speed of our design offerings.
That's why we're excited to introduce you to our latest innovation: LENA, Brandripe's very own AI!
With advanced natural language processing and machine learning capabilities, LENA is not your average AI system. She's intuitive, incredibly powerful, and can understand your needs and preferences like never before.
LENA provides personalised recommendations that truly resonate with your target audience, delivering tailored design briefs and copy that perfectly reflect your brand and customers.
Our team of skilled designers and branding experts is committed to pushing the boundaries of what's possible in the world of design. Whether you require a complete brand overhaul or a minor design tweak, we're here to help you every step of the way.
And with LENA and our team's expertise, we can deliver visually stunning and functional designs that meet your unique needs and requirements.
LENA has officially been launched, so if you're looking to bring your content to life with eye-catching motion graphics that can help you reach a wider audience and boost your marketing sales, turn to Brandripe!
With our motion graphics service, you can take your marketing strategy to the next level and stand out from the crowd. From explainer videos to social media ads, our motion graphics service can help you achieve your marketing goals.
Take a closer look at what we can do for you here!
Brandripe’s Gold Package for Motion Graphics. Image: Brandripe
Our expert team of designers and creators offers you a more tailored touch with our comprehensive monthly pricing plan for a wide range of design services covering motion graphics, UI/UX animation, and videos.
Plus, our flexible plans offer you the same speedy delivery at a guaranteed 24 to 48 hours turnaround time and unlimited requests and revisions!
Get in touch today by scheduling a 15-minute VIP Demo Call, or buzz us on our Live Chat today!
(Alternatively, you’re more than welcome to drop us a line at hi@brandripe.com
